WELCOME AT MIPIM 2008

Cannes, view from Palais des Festivals at Vieux Port

200,000 people attending four universities, seven schools of applied science, three schools of art, seven private universities and academies, and more than 70 non-university research institutes: That's Berlin, the capital of science and creativity. It's no wonder then that Berlin-based technology companies and the creative sectors of industry are both among the forerunners on the international stage. Design, art, fashion, film, advertising, media, publishing: 15% of economic output is directly rooted in the creative industries which employ twice the number of people that work in the public sector or the producing industries. Berlin, as a centre of business, exerts an almost magical attraction on creative minds. The fact that the city regularly produces successful innovations is almost taken for granted.

 

We will present one example of this at our fair booth: Cruso is a digital, paper-less travel guide. GPS-controlled, this travel guide accompanies tourists making their way through Berlin, providing both navigation and information at the same time. A click of a button is all that is needed to find out more about the sights, whilst an electronic compass makes sure that tourists know precisely where they are. This device was developed by a spin-off company of Berlin-based Fraunhofer Institut. The company is based in Adlershof, an excellently networked technology park to the south of Berlin.

Science and creativity – that's the motto under which 20 companies from Berlin's property sector are presenting their latest projects under the auspices of Berlin's Senate Department for Urban Development.

 

Visit us at booth H 4.28 on the 4th floor of Palais des Festivals.